Young Association Professionals (YAP) yapstar.org

Social media is everywhere, but for most of us, we haven't seen the business case for why we should be paying more attention. Until now.

Social Gastronomy, the premier Enterprise Social Management consulting firm, will share with you a real-world business case why social media matters to member-based organizations. You will get a live case study with publicly available information to see how social marketing will increasingly impact the member lifecycle. You have seen a lot of social media events talking about Twitter and Facebook, but this is the one event on social leadership and strategy that you shouldn't miss. More specifically, Principal Judy Mod will provide compelling information on:

• Understanding how social media will lower the cost of member recruitment and retention
• Insight as to how to leverage social media to build better relationships with and better serve your members to drive referrals
• How to leverage social media for market and member education and evangelism
• Provide a basis for incorporating social media into your organizational planning
• Discuss what is possible to track and what is not with social media metrics tools
• Answer other commonly asked questions about how to leverage social media to change the rules

Don't miss this exciting opportunity to take your own social media knowledge to the next level.